Sm City Cebu is somewhat like designed for class C, D and E costumers which means that SM is for people who loves malling but dont have enough money. Ayala Center,their no. 1 competitor is designed for class A and B costumers which means it's for rich people. The newly built extention of SM is now open to serve more costumers. This was designed for class A and B costumers to give Ayala Center a good fight. The newly built North Wing has an elegant design. The flooring and lighting is classy and including the stores that can be found there. You can find a lot of a high class stores there which have items sold at a high price. If you are planning to shop there tell me so you can bought something for me. okay?